Predictive marketing analytics Archives

Marketing Mix Modeling: Dean Cacioppo’s Secret to Skating Ahead of

Dean Cacioppo on October 4, 2025

Discover how Marketing Mix Modeling (MMM) powers proactive digital strategy. Learn Dean Cacioppo’s approach to anticipating market shifts, optimizing budgets, and future-proofing your marketing for consistent growth.

Skating Where the Puck Is Going: Mastering MMM for Predictive ROI in

Dean Cacioppo on September 22, 2025

Master Marketing Mix Modeling (MMM) to foresee trends and optimize your marketing budget for data-driven ROI. Learn how predictive analytics helps allocate spend across fragmented channels and adapts to algorithmic shifts, ensuring sustained growth in a privacy-first digital world.